Capturing the Rebellious Spirit: MerCri's Spring/Summer 2021 Collection Meets Streetwear Culture

Unveiling the edgy, street-inspired photoshoot campaign for MerCri's Spring/Summer 2021 collection

MerCri's Spring/Summer 2021 collection, as showcased in our previous blog post, celebrates the perfect blend of luxury, quality, and creativity inspired by Iceland's Reynisfjara Black Sand Beach. As a brand that constantly pushes the boundaries of contemporary design, we chose to accentuate the rebellious mood of streetwear culture in our photoshoot campaign. Dive into the world of MerCri as we explore the gritty and daring elements of streetwear that inspired our Spring/Summer 2021 campaign

Sol, the model, featured in our Spring/Summer 2021 campaign embody the fearless attitude associated with streetwear. Through dynamic poses and bold styling choices, Sol exudes confidence and defiance, adding an air of rebellion to the overall mood of the campaign. Layering, accessorising with contemporary side bag, and incorporating statement footwear all contribute to the distinctive streetwear aesthetic, showcasing the versatility and adaptability of MerCri's collection.

Through our Spring/Summer 2021 campaign, we have harnessed the power of visual storytelling to convey the rebellious mood associated with streetwear culture. The campaign's striking imagery captures the energy, passion, and defiance that define streetwear, inviting viewers to explore the MerCri universe and imagine themselves as part of this dynamic world